We were pleased to get involved with this start-up venture which intends to become the home of on-line blogging.
It's foundering partners approached us to create a brand identity for this social networking website. The site itself encourages bloggers from all works of like and backgrounds to create a profile and share their experiences in words, pictures and videos all in one unique space.
The logo design was based around the idea of framing one's life and reflects the main objective of the site. We used a simple typographical approach and a basic colour palette to allow the content of the site itself shine through and take centre stage.
This social networking site encourages bloggers from all walks of life and backgrounds to create a profile and share their experiences in words, pictures and videos all in one unique space.
The initial live phase of the site was designed to test usability, functionality and user requirements. Whilst it worked well as a test base, the feedback received allowed us to re-think and reformat.
We worked alongside The Living Group to create the next phase site which provides far more breadth in terms of the user experience, greater revenue opportunities for our client and a far more straightforward back-end system for bloggers and administrators.
Zeal designed the stationery for this client and also the documentation for the company's stakeholders.