The Smile Centre

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Branding

As the sons of a long established, family dental practice took over the running of the business, they wanted to reposition the practice to offer high end cosmetic dentistry and therefore attract an entirely new customer base. The practice changed it's name from Churchview Dental to The Smile Centre and we designed the new identity system to reflect the change in the business and the new desired positioning.


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Communications

A well as stationery, we designed a series of information sheets outlining each of the cosmetic services offered by the practice along with a leather-bound, embossed portfolio book demonstrating some of the results of their work.

We also designed various stationery items along with a practice brochure and electronic templates allowing the client to make changes and updates themselves.


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