Premium Aircraft Interiors Group, a successful, international aircraft interiors business wanted to add a service division to their offer. We worked closely with the client to understand their existing brand architecture and create a brand identity that fit into this and worked to build value across all divisions within the group.
Following the creation of the identity system, it was vital to ensure that all staff members understood the new offer and how it fit within the existing structure. We helped our client through this process by designing a series of internal communications pieces including on-screen presentations, printed literature and workshop events with staff to introduce them to the new brand.
For the external launch we created display graphics for part of our clients exhibition stand at a major exhibition and trade show.
In order to build a library of images for future internal events, we documented some of the internal brand workshops in a series of reportage style photographs.