Park City Consulting

Park logo Park brand1 Park brand2

Branding

Park City is a leading Human Resources Management consultancy. An up-turn in business, addition of new specialisms and a move to bigger, better premises made Park City question whether it might be time to review their corporate identity. However, with a solid reputation, substantial client base and a familiar company logo, this needed to be more about evolution than revolution.

The logo was the starting point. We needed to retain strong visual links to the existing logo – a pictogram of two mountains – whilst making the logo more business focussed. By creating a more abstract symbol we introduced an element of ambiguity where the logo could now also be seen as a graph or chart showing positive growth. we created the strapline ‘Empowering your business’ and banners under which their three services could sit: Stronger business for HR management; Safer business for Health & Safety; Smarter business for Training & Development. This communicates Park City's ability to manage the headaches and potential mine fields associated with HR and Health & Safety allowing business owners the opportunity to focus their efforts on driving their business forward.


Park web2

Websites

We designed and developed a new company website for Park City to reflect the change in identity and the expanded offer now provided by the business.

The site was built on a content management system providing our client with editorial control and an effective platform for their on-line marketing moving forwards.


Park comms2 Park comms1

Communications

The roll-out of the new identity included building signage, company stationery and document templates. We also designed a direct mail campaign designed to highlight the need for robust employment policy and procedure in any small to medium sized business.

More Communications work


Par 130 Park photo2 Park photo3 Park photo4

Photography

More Photography work









* Required field. Information will not be shared with third parties.