Our client had recently returned from a trip to Australia where she had witnessed groups of people taking part in organised outdoor exercise sessions. She was immediately excited by this and wanted to bring the same concept home to the East of England.
We got involved at a very early stage and we were asked to create the name for the venture, create the brand strategy and positioning, launch it and build awareness with its target audience.
The brand strategy centred around the idea of escaping from the gym and reconnecting with the great outdoors.
The name and identity were designed to reflect this and thus 'the Fitness Revolution' was born.
We undertook a number of photo shoots to capture the different aspects of Liberté. These consisted of stunning landscape shots to show-off the natural beauty of the session locations, along with action shots of exercise sessions in progress. We also worked hard to communicate the social element of training with groups of like-minded people.
We designed flyers and posters to help start the process of marketing Liberté at train stations and in proposed exercise locations. We also designed T-shirts, flags and vehicle graphics to ensure strong visual presence at all training sessions and events.
We designed and developed the Liberté website which included a bespoke booking system which we built from the ground up providing customers with the capability to sign-up and pay for sessions on-line. The site was built on a content management system giving the client editorial control over much of the content on the site including a blog and latest news area.