FirstSpace believe that homes in the low-cost environment should be built with the same degree of consideration to design, quality, space and comfort as any other home in any other price bracket. With their background in new-build, space planning and interior design the Directors wanted to communicate the message that ‘homes are for life’.
Using a selection of homely images along with our own hand-drawn images, we created a bespoke leaflet with a 'Welcome Home' belly-band to make it more enticing to potential tenants.
"Zeal have produced the perfect response to our brief. A low cost, unpretentious piece of design and communication that takes on a much needed new slant to the art of selling homes. This is what we believe people want to see and hear in a difficult housing market environment. It perfectly underlines the firstspace philosophy too; it is both quirky and contemporary in nature but exudes comforting undertones evident in the full spread illustration. Altogether totally suitable for our audience, and firstspace, and already creating an extremely positive response."
Andrew Green – Co-founder and Director Firstspace Ltd