This client came to Zeal for a rebrand of their established business and roll-out of the new brand across case studies and on-line presentations.
We worked closely with Davis Associates to create a new brand identity which was visually engaging and had great usability.
In all our design projects we test the identities we create across various materials and ensure the logo device works well in terms of legibility and efficiency; but in the case of this particular client this was specially important as they are user insight specialists.
We designed a logo device where the 'D' shape could potentially be used as a 'window', therefore pushing the idea of looking at things in detail, as their business does.
Following the brand identity design, we produced report templates and on-screen presentation templates for the client to populate in-house.