March 3rd, 2009, 5:00 PM
Lakehouse is an established service provider with key focus in the affordable housing, education, community and healthcare sectors.
A forward-thinking company, they value long term client relationships as a key factor in their current success and have an enviable reputation for delivering a quality product, on time and on budget.
Zeal was commissioned to design and build Lakehouse’s exhibition stand for the recent Chartered Institute of Housing’s (CIH) South East annual exhibition, held in Brighton. The appointment came through the client’s recognition of Zeal’s extensive experience within the housing and service provider sector. Emphasis was on the ability to create stand-out in an exhibition that brings together nearly 6,200 housing professionals, together with 350 key suppliers, all under one roof.
“There was real excitement about the Lakehouse stand - it was bright, colourful, welcoming, and better still, fun! Exhibition attendees were keen to find out more about what we do as a company and wanted to know how we came up with the idea of the tree, which we used to represent the growth and development of communities. We were situated in a difficult position but the tree enabled us to differentiate ourselves and stand out from other typically corporate stands, it was a real talking point. Using ‘stick-on’ leaves as a means of gathering information was both innovative and unconventional and has given us the valuable feedback we need for evaluation. We have since made use of the pop ups and they are proving to be good value for money. Our Chief Executive was over the moon and has asked me to pass on his thanks.”
Brand and Communications Manager