August 2nd, 2007, 3:35 PM
As part of a project initiated by The Security Company, Zeal’s Creative Director and co-founder Paul Dymond was invited to present initial design concepts for the branding of an employee focussed security initiative to key decision makers from EADS.
EADS is a global leader in aerospace, defence and related services. The Group includes the aircraft manufacturer Airbus, the world’s largest helicopter supplier Eurocopter and EADS Astrium, the European leader in space programmes from Ariane to Galileo. EADS is the major partner in the Eurofighter consortium, develops the A400M military transport aircraft, and holds a stake in the joint venture MBDA, the international leader in missile systems.
On his return, Paul had this to say “Our conceptual work was generated in isolation from the client and from a written brief so presenting to an unfamiliar, pan-European audience was, at first, a little daunting. It was extremely useful however, to experience the reaction and get feedback first hand. As with all projects that we undertake, working together with our clients is crucial if our work is to have any real resonance and, as part of the challenge in this particular instance is understanding the internal culture at EADS, my brief but informative glimpse into what makes them tick will prove to be hugely beneficial throughout the design development stages.”