November 5th, 2010, 12:30 PM
BrandArt are a leading supplier of branded merchandise to top visitor attractions both in the UK and around the rest of the world.
A catalogue is produced each year which showcases the products that Brand Art supply and Zeal were approached to create the 2011 catalogue.
We took a different approach to previous years , focussing on the quality of the products themselves and the excitement associated with visitor attractions. The solution therefore comprised of simple layouts and new photography of every product (all shot by Zeal) to emphasise their key features. We also worked closely with the client to understand their key audienecs and created a system allowing the distribution of catalogue packs to be tailored to suit specific customer groups.
The new approach has had a very positive impact and new key clients have subsequently been won.