Ellisons long history is an intrinsically valuable part of their offer, however, changes in the market both on a regional and a national scale meant Ellisons needed to reflect the way that their business had changes in response to this.
We worked closely with our client to understand their growth plan and created a new brand identity which linked the equity inherent in their long history to the capability to evolve and adjust to meet market needs.
With the new identity and website in place, we designed new signage for Ellisons' various office locations along with window posters for the head office. We also designed new company stationery, portable exhibition stands and a number of creative routes for press advertising.
We undertook a complete re-design and redevelopment of the Ellisons website to provide them with a highly effective on-line presence which acts both as a powerful marketing tool and a central repository for company information. The site was built on a content management system providing Ellisons with flexibility and editorial control over much of the content.
In addition to the website, we also provided Ellisons with a branded Powerpoint presentation template to ensure that their pitches and presentations are consistent and on-brand.
As a service-based business, Elllisons place tremendous value on their staff and their ability to deliver great service.
They most definitely see their strength as being their people. We carried out a photographic shoot to create a comprehensive image library consisting of engaging portrait shots of all staff.
We also created a number of iconic 'hero' shots to further enhance Ellisons' image as a dynamic and forward-thinking legal practice.
