We worked with the client to develop a brand structure for the various areas of their business. Although they already had a logo, there was no supporting brand elements to hold their collateral together, so we worked on this, creating clear differentiation between the corporate level, product grouping and brands.
A new style was established for corporate messages and the overall look and feel of the catalogues, including a new strapline to be used across stationery and collateral.
An essential part of our work with BrandArt is the photography of all the products. Previously, we re-shot their entire range so this year has been about photographing entirely new products and additions to existing ranges whilst also starting to show the added value that BrandArt deliver through the provision of bespoke display stands.
Following on from the success of last year’s product catalogues, Zeal were once again commissioned by BrandArt to design the new set for 2012.
The look and overall design for the 2012 catalogues evoked the feeling of quality products, a fun personality and great customer service. More product ranges were introduced this year, including the brightly coloured Zing range and the introduction of Crazy Crystals.
We came up with new and exciting brand imagery, including the abstract rainbow slinky shot which was used on the ringbinder cover and subsequently rolled-out across other promotional items.
This client wanted a simple website to showcase their products to customers, without giving too much away to potential competitors. The result is a neat online portfolio of products.
